Joiah Luminosa is a multifaceted artist whose passion for music, culture, and the arts shapes every project she embarks on. Originally from Padua, Italy, she moved to the United States in her 20s to pursue a degree in music business, later honing her technical skills as a beta tester for Mixed In Key in Miami. This experience deepened her understanding of music production and composition, setting the foundation for her creative journey.

Joiah then moved to Amsterdam, where she earned a bachelor’s degree in sound engineering and worked extensively in the city’s nightlife scene. In this vibrant underground culture, she collaborated with artists and technicians, refining her ability to bring projects to life from behind the scenes. Here, Joiah also discovered her passion for the intersection of fashion and music, which led to her role as music editor and director at Numero Netherlands. She shaped the musical direction in this capacity while contributing to fashion, art, and creative content across various mediums.

Now based in New York City, Joiah thrives in environments where collaboration and originality reign. Under her music alias Joiah, she crafts genre-defying electronic sounds with a raw edge. Her work spans music production, creative direction, and project conceptualization, bringing together diverse teams to push boundaries and create unique experiences. Whether producing music, directing projects, or curating fashion editorials, Joiah’s work celebrates the unconventional and reflects her deep respect for niche, underground arts.

Driven by a love for culture and artistic expression, Joiah is constantly exploring new ways to blend her diverse skills and bring innovative ideas to life.